Google had to edit a Super Bowl ad for its Gemini chatbot after viewers noticed it contained misinformation about Gouda cheese.The spot was set to play during a local ad slot in Wisconsin, the state with the most cheese production in the nation.

BBC reports that Google had to scramble to fix its big Super Bowl advertising campaign for the company's Gemini AI tool. To show off the capabilities of the tool, Google used the Gemini AI to produce hyper-localized commercials highlighting each of the 50 US states.

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.”

Google appears to have faked AI output in a commercial set to run during the Super Bowl. The ad shows a business owner using Gemini to write a website description, but the text portrayed as generated by AI has been available on the business’s website since at least August 2020, as shown on this archived webpage.

A Super Bowl ad for Google Gemini appears to be showing an AI-generated description for a website that the assistant didn’t actually create.

Google simply cannot escape the drama related to its Super Bowl Sunday ad campaign that is supposed to promote its Gemini AI model. What was originally thought to be a bit of hallucinated information from Gemini—which would be bad all on its own—turns out to have not even come from Gemini at all.

The ad in question is part of Google's "50 stories from 50 states" promotion, which will run Gemini ads tailored for different local markets during the Super Bowl on Sunday. The Wisconsin-focused ad,

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

In a video featuring a small-business owner using Gemini, the AI originally said Gouda makes up 50% to 60% of global cheese consumption.