The celebration of Cinco de Mayo began as a form of resistance to the effects of the Mexican-American War, which occurred in the late 19th century. The holiday gained popularity during the Chicano Movement of the 1960s and 1970s. By the 1980s, companies began commercializing the holiday.

Cinco de Mayo, or the Fifth of May, commemorates the Mexican army’s victory over French forces at the Battle of Puebla — where to celebrate in Texas.