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Starbucks Lags S&P 500 by 74% as Earnings Drop 47% and Sales Slide Continues

Starbucks is perhaps the most recognizable coffee brand in the world, yet it is underperforming in recent years.

Starbucks abandons key strategy to embrace its past

Starbucks announced a major shift coming to its stores, and this unexpected decision might dissapoint customers.

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
QSR magazine3d

How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks CEO: The company was ‘mismanaged for a couple years'—here's his plan to ‘bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...

Jim Cramer on Starbucks: “I Think it Was a Very Positive Quarter”

Starbucks Corporation (NASDAQ:SBUX) is one of the stocks Jim Cramer shared his views on. Cramer said that he found the ...

Starbucks to close all pickup-only stores, including these in MA. See locations.

Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.

Starbucks same-store sales fall again, but CEO Niccol says turnaround is ahead of schedule

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...